Do you think you are doing the correct way to print a brochure? Do you avoid common mistakes printed brochure? Look in the print product, you miss something you've missed? This write up the right way to print your brochure, what should be or what will give you insights that should be avoided for the success of your print job. Please read this article a few minutes. After that you will achieve several important.
One mistake commonly committed in brochure printing is not wanting to spend on quality. This means, resorting to cheap brochure printing. You may have the grandest concept and design with all the colors and vibrant details but when you choose to print cheaply, all these will end up getting wasted. It’s understandable to want to save money but would you forego quality and the image of your business in general? Remember that with cheap brochure printing, the quality of your paper, ink and coating gets lost as well. Goodbye to professional look. Yes, you got a good deal but no, you got poor brochures. So think about it — you might want to spend a little more for that much-needed quality.
Second, you might be also putting too many things in your brochure such as images and graphic elements. Of course you want your brochure to be the best but believe me, overdoing it would do you wrong. You want your brochure to be eye-catching but the more elements you put in it, the more unpleasant it becomes to the eyes. Moreover, if you put in too many photos or images, there may no longer be enough space for your real message. It’s true that your readers need information about your product. But even though photos and images convey words, your “text” would still better serve the purpose. It’s also true that more people are visual than “textual” but don’t you think being too visual won’t make you fully relay your message? So the wise thing to do is achieve a balance between your textual message and all the other elements in your brochure. That way, you get to impart information and facts at the same time make your readers enjoy your material because of the images.
Third mistake – as I said before, do not overdo the content of your brochure. If it is wrong to put in too many pictures, it is also wrong to write lots of text. The species of the brochure, which is usually to commit this error, information, brochures and campaign drive. Most of the time, they put in all the information they want to say to the point of overwhelming their readers. If you do this, you are actually inviting catastrophe. Who wants to read a lengthy, crowded brochure? If your material is confused and disheartening to read, or your advertising campaign is doomed to failure.
One more mistake often done in brochure printing is hiring the services of the first printer that you learn about. Searching the internet can give you a lot of options. Don’t just settle on the first thing that you see. Don’t just rely on recommendations. This may entice you because it makes the job sound so easy but that’s not the point. Remember you have a lot of options. It’s just a matter of studying all your options and coming up with the right choice. Look for better deals; compare printing rates. I’m pretty sure you will be more successful in anything if you do your research and weigh all the options you have.
So there you have it; you have just read some mistakes commonly done in brochure printing. You have also learned the right things to do instead. Avoid these flaws, stay right on track and see your brochure printing yield the results you’re aiming for.
Posts Tagged ‘Don’
Designing A Website
Tuesday, March 2nd, 2010usability
Usability is the most important aspect of web development. It's all very well with a nice looking dynamic web site, but if it takes a long time to download or is difficult to navigate, users will give up the visit of another. Users want to find the information they seek – if you do not find it quickly, we will see elsewhere.
Remember who you are the Web site for deployment. Do not sacrifice usability for design. Much of what you consider to be important if it is dependent in terms of ease of use to your audience and purpose of your website. If you think about usability before they commit to a new design project, and in the design in the development stages, it will also look good and be operable. Put your visitors first.
navigation
Navigation is the most important aspect of a website. It helps users find their way, and tells them where they are and where they go within the site. It provides a visual means for the detection of the hierarchy to find the information. Good navigation is often reflected good site structure.
Usually found in these forms:
navigation panel
location indicator device (breadcrumbs)
home button
links
html title
site map
search facility
the 404 (and other error pages)
graphics as navigation and/or links
navigation panel
Set of links on left hand side or top area of page
Best saved as a server side include
Can be text links or graphics
Should take up as little space as possible
Keep in a consistent form across the web site
Same place
If a change of color indicates a different section of the web site – make sure there are other means of indicating the change (see color blindness issues)
location indicator device (breadcrumbs)
Should be added to every page other than the home page
Near the top of the page
Shows the visitor where the page belongs – where they are in relation to the rest of the web site
Should be as concise as possible and follow the navigation structure of the site
Often as a small section of the site map
(e.g.) home > usability as on this page
Each preceding item needs to be a link
The last item should not be a link as it is the current page and provides an visual indication of this
home button
Not necessary on actual home page
A home button / company logo (link to home page) at the very top left
Should make sure there is a textual link to home on all pages for visitors who aren’t familiar with the logo being a link
The location indicator device (see above) provides a textual link to the home page
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links
All textual hyper links should be underlined
The visitor should not have to mouse over, or hover, on a link to realise it is a link – make it obvious
Provide plenty of textual links within the web site to allow the visitor to cross reference information
Try to provide these in stacked lists of links, rather than “hidden” within the text
Links within text can slow down reading flow, but this may be a good thing sometimes by highlighting particular words
Differentiate between internal links (links within the web site) and external links (links to other web sites)
If you are linking within the web site, simply link the appropriate text
If you are linking to an external web site, try to include the full web site address (e.g. http://www.othercompany.com/) in the text
This is so visitors know they are going to a different web site before they click on the link
Don’t make links open in a new window by using target=”_blank”
Visitors can get confused and/or irritated by this
Destroys the back button – a common means of back tracking
When linking to large files, such as .avi or .pdf
Provide a KB size in brackets next to the link so visitors know how large the file is before downloading it
Make sure visitors know when they have been to a link
Change the color from blue to red/purple, or a least make visited links a less saturated color than unvisited links
Back to the top of the HTML title of the HTML header to keep the current page in the browser's title bar displays the top to keep it for those who might bookmark site also see how it affects search engine some useful items
Sitemap is a separate page, a page map shows the hierarchical structure of the website with links to all relevant pages have a prominent link to the page from any page
search facility
Some users choose a search facility before using any other navigation feature
Other users will use a search facility as a last resort
Make sure your site has one
Put the search box in a prominant position on every page
Keep it as simple as possible
Don’t add extra choices for the user – can be confusing/time consuming
Make sure you know/adjust the relevancy of results
There are plenty of companies providing free service for smaller sites
http://www.atomz.com (used on this site) is free for sites less than 500 pages
Allows you to choose how relevant the page title, meta tags, body text etc are.
the 404 (and other error pages)
Use your error pages effectively
If you don’t they will probably leave your web site
Provide a custom error page for each type of error (404 page not found, 403 forbidden etc)
Visitors know they are on your web site
Provide the same site wide navigation as on your other pages
Utilize it for their benefit
Provide a brief description of your web site, why they have got this error and include a site map so they can navigate to something useful quickly
graphics as navigation and/or links
Be careful when using graphic/images as links or navigation
If the border=”0″ on the graphic tag, there may be no obvious way for the visitor to tell it is a link
If they don’t mouseover the graphic, they will not see the cursor change to a hand
Try and provide textual links to the same information as well as the graphic
If aesthetics are less important – keep the border=”1″ on graphics/images as links
See the information on image maps as navigation
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